Kontera allows you to make money from advertising without giving up any current advertising spots. Their technology read your post and turns certain words into an ad. The highlighted word are double underline and an ad pops up when you hover it.
How does Kontera work?
Kontera is an In-Text advertising solution that automatically converts specific keywords on your website into monetized links. You’ll simply need to install a script on every page of your website and several words per page will be transformed into links with bubble box advertisements. Like Adsense, you’ll earn money according to both Cost-Per-Impression and Cost-per-Click.
According to their website, Kontera currently only works for publishers in USA, Canada and UK. Do note that these limitations could be outdated because I’ve read that some Australian, European and Indian publishers have been accepted into their network as well. I would suggest emailing Kontera or just signing up to check if your application will be approved.
Why should I use Kontera?
Kontera doesn’t conflict with Google Adsense, an advertising network that you are probably already running on your website. This means that you can use Kontera alongside Adsense, which gives you another way to monetize your website. Kontera is also a reliable option for webmasters who do not like to use blocks of Adsense-style contextual ads on their website.
Several publishers using both Adsense and Kontera have indicated that they have not experienced any drops in CTR for Adsense, so it’s possible that using Kontera will not have a negative effect on your integrated Adsense ads.
While this has been the experience of most publishers using Kontera, your mileage may vary depending on factors such as ad placement, site design, content type as well as keyword density.
screenshot of Kontera IN-TEXT ads
